Promoting a new private investigator company is similar to marketing any new business. To capture your market’s attention, you need to show them immediately that you’re different from the rest and that what you’re offering is better than the competition.

A Great Name
Sure, law and accounting firms do well even with the surnames of the founding partners as the name of the business and you can always borrow a page from them and do the same thing. But if you do that, you won’t be maximizing the potential of a well-chosen name.

Choose a name that’s not just catchy but able to effectively summarize what your business is all about as well. Do that and your entry to the market will generate a bigger splash for no extra cost! And if you’ve got enough creative juice left, you can work on creating an equally impressive logo to go with your business name.

24/7 Accessibility
Private investigator firms are not exactly an ordinary business so why limit your business to ordinary working hours? Distinguish yourself from the rest by not just being accessible but by offering round the clock service.

Start with creating a website. Use your business name as your domain name and make sure you’ve adequate bandwidth and web space to accommodate your website’s needs. Display your contact information in prominent spots. Make sure you give prospective clients all the means to contact you, from email addresses to mobile phone number to your business address.

Privacy and Confidentiality
These are the two things clients are sure to desire from a private investigation firm, and it’s something you should clearly offer from the word go. If possible, offer details as to how you’ve ensured that every conversation you have with a prospective, current, or former client will never be disclosed to the public.

Ethical and Moral Procedures
Many prospective clients are wary of hiring private investigators simply because they’re concerned of the possible ethical consequences that may arise from their decision. Put their minds at rest – and add new clients to your list as well – by assuring them that all your investigators are trained to only employ ethical and morally correct action.

Let them know that it’s also part of your business’s SOP to keep clients informed of every little progress in the case as well as requiring a client’s approval prior to making any substantial move in the investigation.

Develop these competitive advantages for your private investigator company, create a press release about them, and you might be surprised at how quickly success will arrive at your doorstep.

image credits to sxc.hu

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